About the company

2011 – The beginning of inspiration

2012 – The first location in Poland

A year later, that vision became a reality. In 2012, we opened the first Crazy Bubble outlet in Poland, in Katowice, at the 3 Stawy shopping center.

It was a breakthrough moment for the brand and the beginning of a new trend on the Polish gastronomic market. For the first time, customers could try authentic Taiwanese bubble tea drinks prepared from the highest quality ingredients.

2013 – The beginning of the franchise

The dynamic development of the brand and growing customer interest led to the opening of the first Crazy Bubble franchise location in Zabrze, at the M1 shopping center.

Along with the network development, we increased the import of products directly from Taiwan to ensure the highest quality and continuity of supplies for new points. At the same time, we expanded our warehouse to 750 m², creating a solid logistical base for further expansion.

2014 – Expansion of the offer

In 2014, we significantly expanded the range of products imported from Taiwan.

Our portfolio was joined by as many as 28 syrups for bubble tea and 32 flavors of drink toppings, allowing customers even greater personalization and the creation of their own unique flavor compositions.

2014–2020 – Building awareness and market development

The years 2014–2020 were a period of intense brand awareness building for Crazy Bubble and educating Polish customers about what bubble tea actually is.

During this time, we consistently introduced the culture from which our product originates. We talked about its Taiwanese roots, Asian tradition, and the unique way of combining flavors and toppings. For many people, this was their first contact with this drink, so showing not only the product itself but also the entire culture behind it played a huge role.

In the following years, new points and locations appeared, and the brand gradually developed its presence on the market. However, it was still just the beginning of the road – the seed of the popularity that Asian culture and bubble tea were to gain in Poland in the following years.

It was this period that created solid foundations for further dynamic brand development and growth of interest in Asian trends among Polish customers.

2020 – The first step abroad

2020 was an important stage in our brand's history – we opened the first franchise outside of Poland, in Lithuania.

This was the beginning of Crazy Bubble's international expansion and confirmation that our concept is successfully developing on foreign markets as well.

2021 – Strength in difficult times

The pandemic was a huge challenge for the entire gastronomic industry, but thanks to consistently putting the customer first, we managed to survive this demanding period.

We focused on ensuring product availability, supporting franchise partners, and maintaining the highest standards of service.

2022–2023 – Reconstruction and dynamic growth

After a difficult period for the economy and the entire gastronomic sector, it was time for reconstruction and a new impulse for development. The years 2022–2023 became a moment of true breakthrough for Crazy Bubble.

It was then that interest in our brand began to grow dynamically, and demand for bubble tea climbed to the highest level in history. Month by month, the number of new franchise openings increased, and the group of customers and business partners constantly expanded.

The growing popularity of Asian culture, new consumer trends, and increasing brand recognition meant that Crazy Bubble entered a period of intense growth.

It was a time of great commitment from the entire team, full of challenges, constant work, and hundreds of hours dedicated to company development, supporting franchisees, and preparing the brand for the next stage of expansion.

2024 – International development

2024 was one of the most important moments in the brand's history for Crazy Bubble and a symbol of dynamic expansion on European markets.

During this time, we strengthened our position in Poland, appearing in practically all key shopping malls in the country. It was a breakthrough stage that confirmed the huge popularity of the brand and the growing interest in bubble tea among Polish customers.

At the same time, we developed our presence on foreign markets. We recorded particularly impressive growth in Romania, where the network expanded to about 40 locations. As a result, the Romanian market became our second-largest bubble tea market in Europe, constituting one of the pillars of the brand's further development.

In the same year, we supplied our products to over 30 countries worldwide, and the franchise network was already operating in 10 European countries. Our products met the requirements of European Union directives, and the modern warehouse reached a capacity of 600 tons of products and materials. Additionally, the online store was available in 5 languages, enabling even wider international expansion.

2025 – A new stage of brand development

2025 opened another chapter of dynamic growth for Crazy Bubble and further strengthening of the brand's market position.

During this time, we started retail sales, entering the Carrefour network, which allowed our products to reach an even wider group of customers throughout Poland. It was an important step towards building the brand's presence not only in outlets and franchises but also in consumers' daily shopping.

At the same time, we launched a B2C online store, offering customers convenient access to their favorite products online, and expanded the offer with brand-related merch and gadgets.

Our presence in the digital world also developed dynamically – the Crazy Bubble application exceeded 100,000 users, and the brand's social media profiles reached nearly 100 million views, building a strong and engaged community of fans.

2026 – International expansion and new directions

2026 is a time of further, intensive development and entry into subsequent European markets.

Crazy Bubble began expansion into the Hungarian and Italian markets, continuing the strategy of building a strong brand presence in Europe.

At the same time, we introduced a new menu and new products, responding to changing trends and customer expectations. An important element of this stage was also the cooperation with MOYA Matcha Poland, which allowed us to enrich the offer with new, quality proposals inspired by the culture of Asian drinks.

We also expanded the logistics chain to other Asian countries, strengthening access to high-quality ingredients and ensuring even greater supply stability.
The next step was entry into retail sales with a new product format – DIY boxes, which appeared in the Smyk network, enabling customers to prepare bubble tea themselves at home.

2026 is also a new chapter in the company's operational development – we moved our operations to a new headquarters at ul. Knurowska 63. This is a newly built building, designed and adapted to our individual requirements and needs, providing space for further growth, logistics development, and implementation of ambitious plans for the future.